Concerto provides the power to promote a strong brand identity alongside informative messages about on-campus happenings and services. Concerto, too, has a brand identity that requires consistent use of common graphical elements.
Concerto has a unique brand identity that sets itself apart from other digital signage systems and other projects affiliated on-campus organizations at Rensselaer Polytechnic Institute. This page is your guide to Concerto printed graphic identity standards. Outlined here are Concerto's graphic identity standards related to wordmarks, colors, logos, and other graphic elements. Here we also provide guidelines, downloadable files, and examples of the brand in action.
These standards apply to all visual representations of Concerto, including websites, brochures, electronic communications, merchandise, and signage.
All logos and wordmarks are available as high-resolution JPEG images and as EPS scalable vector-graphic files.
Blue Background (Vertical)
Below are the official colors for Concerto publications, web sites, user interfaces, and other appearances of the Concerto brand.
Hex # 006699, C 93 M 58 Y 18 K 2, R 0 G 102 B 153